Featured Projects
New Hire Welcome Kit - Orange Barrel Media
When starting a new job, there’s always a lot to take in. Between the benefits paperwork, office best-practices, departmental structure, and monthly expense reports, there was a flood of new information to process and I found myself wanting an easier way to communicate it and keep track of it. So I made one!
I worked with each department to source and review the content, then I wrote and edited the copy, built the document layout, scheduled and directed photography to support the info, ran countless rounds of revisions, printed and bound each copy, and launched the Welcome Kit companywide.
The final product is a concise, informative, and brand-reinforcing reference for new hires and hiring managers across all departments. As a rapidly-growing company, the Welcome Kit has been invaluable in streamlining and standardizing the onboarding process.
I carried this 70-page project through from start to finish - all in the intervals between my regularly assigned tasks - and continue to publish updated editions on a monthly basis.
Look At Them Look At Us - Genevieve Gaignard, Orange Barrel Media
I had the pleasure of working with artist Genevieve Gaignard as part of the OBM team to translate her piece Look At Them Look At Us (As We Shine Brighter Than They Ever Imagined), onto the Cone & Marietta garage in downtown Atlanta. This translation included hand-illustrating a vector reproduction of the vintage wallpaper used in the original work, as well as the “lace” fence that accents the piece.
Learn more:
Yellowave (Blue) - Jiha Moon, Orange Barrel Media
The Orange Barrel Media team and I collaborated with artist Jiha Moon to develop Yellowave (Blue) as an extension of her Yellowave series. The mural was brought to life onto the 161 Peachtree garage by muralist Brandon Sadler, whose technique required each color exist as a separate image.
I was tasked with this deconstruction, which involved simplifying Yellowave (Blue) into its core color palette, then digitally re-drawing and re-painting the piece by hand, simulating the original effect of ink and acrylic on canvas.
Vote 2020 - Orange Barrel Media/IKE Smart City
For the 2020 election, myself and the OBM marketing team developed a public-benefit campaign to counteract voter suppression and to incentivize action. I designed the visual language used throughout the campaign and authored a few of the call-to-action headlines. I also worked with the other designers to transpose the concept onto screens of varying shapes and sizes.
On the IKE kiosks, the ads included a real-time countdown to voter registration and early/in-person voting deadlines, as well as QR codes that link to each city’s election resources. The information was customized to reflect voting deadlines for each market.
The campaign ran on 206 large-format screens and 276 IKE kiosk screens. It posted in 16 U.S. cities and reached a total audience of over 100 million voting-age adults throughout the run.
A sample of the messaging in motion.
Welcome Ads - IKE Smart City
I’ve designed a variety of interface and advertiser content for the IKE Smart City kiosk network across the country. Here’s a handful of my welcome screens that greet visitors and residents as they explore the neighborhood.
These welcome screens reflect the brand identity of IKE’s city and BID partners. Myself and IKE’s business development team worked with these clients to achieve something they could be proud to display on the IKE network.
Halloween Social Media Campaign - Mills James
In October 2019 I developed a Halloween campaign for Mills James’ social channels. Each post featured a book cover design and a corresponding production “horror story.” The book covers parodied classic horror and mystery novels of the 80s, and the published stories were dramatic re-tellings of actual experiences from the production teams on staff (paranormal or otherwise).
Fun Fact: Mailchimp ran a spookily-similar campaign for Halloween 2022. Great minds! 😏